VIDEO
AW—18
AW—18
AW—18
A tribute to the bold, free, and creative, the Autumn / Winter 2018 Avatar Campaign is a hip hop inspired alternate reality navigated by US based rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity.
LEOPARD PRINT
LEOPARD PRINT
LEOPARD PRINT
With branded silhouettes that include soft haricalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.
CASSETTE
CASSETTE
CASSETTE
In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.
DAS IST MCM
DAS IST MCM
DAS IST MCM
Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.

Credits:

Talent: Rich the Kid & Sita Abellan

Creative Direction: Joerg & Maria Koch

Photographer: Thomas Lohr

Stylist: Marc Goehring

Hair: Ramona Eschbach

Make Up: Patrick Glatthaar

Set Design: Torsten Münch

More Autumn / Winter 18 products for you

Stark Backpack in Studded Outline Visetos
32 cm / 12.5 in Stark Backpack in Studded Outline Visetos
RM4,770.00
Patricia Continental Crossbody Wallet in Visetos
Large Patricia Continental Crossbody Wallet in Visetos
RM2,130.00
MCM Zoo Bear Charm in Visetos
One Size MCM Zoo Bear Charm in Visetos
RM1,020.00
Patricia Continental Crossbody Wallet in Visetos
Large Patricia Continental Crossbody Wallet in Visetos
RM2,130.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
RM3,760.00
Stark Bebe Boo Backpack in Studded Outline Visetos
20 cm / 8 in Stark Bebe Boo Backpack in Studded Outline Visetos
RM4,370.00
Stark Bebe Boo Backpack in Studded Outline Visetos
20 cm / 8 in Stark Bebe Boo Backpack in Studded Outline Visetos
RM4,370.00
Patricia Shoulder Bag in Studded Outline Visetos
Small Patricia Shoulder Bag in Studded Outline Visetos
RM4,320.00
Patricia Shoulder Bag in Visetos
Small Patricia Shoulder Bag in Visetos
RM3,620.00
Patricia Satchel in Visetos
Small Patricia Satchel in Visetos
RM3,760.00
Stark Backpack in Studded Outline Visetos
32 cm / 12.5 in Stark Backpack in Studded Outline Visetos
RM4,770.00
New Bric Long Two Fold Wallet in Embossed Leather
Large New Bric Long Two Fold Wallet in Embossed Leather
RM1,120.00
New Bric Long Two Fold Wallet in Embossed Leather
Large New Bric Long Two Fold Wallet in Embossed Leather
RM1,120.00
MCM Zoo Dog Charm in Visetos
One Size MCM Zoo Dog Charm in Visetos
RM1,020.00
Patricia Satchel in Visetos
Medium Patricia Satchel in Visetos
RM4,570.00